The Butterfly & The Semicolon
The meaning of our logo can be explained using metaphors. Using metaphors can provide new ways of thinking in order to help change old habits. The butterfly and the semicolon are used as parts of our logo as symbolic representations of the addiction recovery process.
The caterpillar represents the person before their journey to recovery. Even the caterpillar understands it must transform, or it will never flourish into the remarkable creature it has the potential to become. Overcoming addiction is about transformation. Transformation begins when the caterpillar isolates itself in a cocoon. The cocoon represents a new environment (family, friends and/or medical providers) that are supportive of your change and growth so that you may transform and rebuild.
With time, a beautiful butterfly emerges from the cocoon. The butterfly is a powerful symbol of transformation and new beginnings.
Our logo uses a semicolon to symbolize the body of the butterfly. Semicolons are used when the author could have ended the sentence but chose not to. In life, every person is their own author; the semicolon reminds them that they don’t have to end their own sentence. Anyone battling addiction can change the narrative of their story. The semicolon is a representation of strength in the middle of a storm.
So, it doesn’t matter where you are in life, or where you come from, change is possible. Without change, butterflies would not exist!
We are honored that you chose Reach for Recovery to assist you on your journey to sobriety.
Tia D Thomas, FNP-C, owner